Case Study 1
Requesting a complete marketing overhaul, the immediate focus for Liwara Catholic Primary School has been to increase enrolments. I worked on an updated look and feel for their branding, a new website, fresh logo, new photography, new freeway signage and an updated newsletter and social media presence. I have worked closely with the School Advisory Board to understand the target audience and the entire enrolment process, and begun improvements at each stage of the sales process. As a result of these efforts, we have seen an increase in the overall social media engagement and an increase in enquiries & bookings for school tours. The ongoing changes have been generally liked and supported by the staff and school community.
SOCIAL MEDIA ENGAGEMENT
Facebook and Instagram Reach increase over 4 weeks (since implementing the new strategy)
Posts that have done well
- Update of cover photo
- new photographs, and faces of kids
- Farewell post (38 comments)