Case Study 1

Liwara Catholic

Primary School

GENERAL MARKETING

Requesting a complete marketing overhaul, the immediate focus for Liwara Catholic Primary School has been to increase enrolments. I worked on an updated look and feel for their branding, a new website, fresh logo, new photography, new freeway signage and an updated newsletter and social media presence. I have worked closely with the School Advisory Board to understand the target audience and the entire enrolment process, and begun improvements at each stage of the sales process. As a result of these efforts, we have seen an increase in the overall social media engagement and an increase in enquiries & bookings for school tours. The ongoing changes have been generally liked and supported by the staff and school community.

WEBSITE

BEFORE

LOGO

AFTER

BEFORE

NEW PHOTOGRAPHY

SOCIAL MEDIA ENGAGEMENT

Facebook and Instagram Reach increase over 4 weeks (since implementing the new strategy)

Posts that have done well

- Update of cover photo

- new photographs, and faces of kids

- Farewell post (38 comments)